Apple testing new App Store ad placements very soon
Apple is planning on testing new ad placements very soon on the App Store which will give the developers an opportunity to get their applications discovered by the audience in a more effective way.
The new ad placements will cover a position and placement on the App Store Today Page as well as on the “You Might Also Like” section of an Application’s product page.
However, both the placements will be marked as ads to differentiate them from the organic and editorial recommendations.
According to Apple “Apple Search Ads provides opportunities for developers of all sizes to grow their business, Like our other advertising offerings, these new ad placements are built upon the same foundation— they will only contain content from apps’ approved App Store product pages, and will adhere to the same rigorous privacy standards.”
Apple has yet to confirm when it is going to add the placements on the App Store however, according to sources it will begin the testing very soon.
The new ad slots will maintain the company’s policy and focus on privacy and transparency which revolves around avoiding hyper targeting of individuals or breaking them in to small groups of users. Apple also avoids featuring personalized content to users below the age of 18 and it avoids religious or sensitive information to serve as ads.
Apple is trying to catch up with competing app marketplaces such as Play Store. According to some analysts the Apple’s ad business can grow up to $6 billion by 2025.